Uluru pays homage to our founder Graeme Johnston’s home country of Australia.

As a much much younger lad, Graeme would roam around the Outback of Australia in a Land Rover with his mates. The story goes that the Outback had so many deadly animals roaming around the grounds that the boys would sleep on top of their trucks in the night to avoid the imminent death that scoured below. During these travels, Graeme and his mates recall camping next to the great rock formation, Uluru. As Graeme tells it, the sight of gazing at the stars in the middle of the Outback is an experience that cannot be matched.

Graeme made his way into the souvenir business in the mid 80s and by the early 2000s he explored the idea of creating garments. He had a vision to create garments that were unique and thoughtful; he wanted to bring something different to the market, something no one else had. In 2003, Uluru was born as the perfect way to pay homage to Graeme’s homeland and bring some of his Australian memories to his new home.

Uluru is a clothing brand that is inspired by nature which provides the vision for our garments using the colors that surround us. Similar to the way of the Uluru great sandstone rock in the Outback of Australia. The rock appears to change colors based on different times of the day and year, especially during dawn and sunset where it glows its famous red color.

While on a trip to Machu Picchu in 2015, Graeme and Alison learned about the quality of cotton and garments that come from Peru. Peruvian cotton is well known to be some of the finest cotton in the world. From this trip, the vision of Uluru evolved. Graeme, Alison and Ariel began visiting Peru in search of garment manufacturers who could develop their vision of Uluru. Today, Uluru has evolved into a family run apparel brand that has a community ethos here in Colorado and Peru. We focus on making clothing that is stylish, comfortable, and goes the extra mile when it comes to color and fit.

Uluru and Machu Picchu drive inspiration for our purpose as a company. They are sacred spiritual points on this earth that have significant meaning to the indigenous people of these lands. We pay homage to these magnificent places and this beautiful earth we live on by creating comfortable clothing that is made to be worn well and often. 

In 2017, the business grew beyond the clothing brand and the family opened their first retail store, Everything Colorado. Two years later, they opened their second store, Copper Mountain Mercantile in 2019. Then, in 2020, they opened their third store, Frisco Trading Post.